CMO-level strategy and a full-service team without the full-time marketing overhead.

Looking to scale your marketing without the overhead of an in-house team?

Need strategic direction but can’t afford a full-time CMO?

Struggling to find the just the right marketing talent?

We offer:

  • Seamless activation with no hiring delays or onboarding headaches

  • Flexible engagement model

  • Full-service team (strategy, brand, creative, digital, and content)

  • Senior Marketing Leadership with DTC experience

  • Dedicated USA-Based Team

  • Focused on implementation and execution - not just another marketing strategy deck with no follow-through

Designed for:

  • Mid-market brands looking for growth without the overhead of an in-house team

  • Startups looking to scale

  • DTC brands who want to focus on what the founder does best: creating stand-out products

  • Consumer product businesses who have hit a plateau in their business lifecycle

Get all these roles for less that the cost of hiring one Marketing Director in-house.

    • Marketing Strategy Development and Alignment with business goals

    • Go-to-Market Analysis + Planning

    • Overall Brand Planning

    • Budget Planning

    • Growth Marketing Plan

    • MarTech Stack Recommendations

    • Competitive SWOT Analysis

    • Brand Positioning

    • Brand Messaging

    • Collaborate with Creative Team to ensure Brand Consistency

    • Develop overall Public Relations Campaign Strategy

    • Develop unique pitch angles and pitch the brand to aligned journalists and media outlets

    • Develop Thought Leadership opportunities

    • Craft press releases and media kit

    • Monitor covering and analytics reporting on a monthly basis

    • Drive online engagement among target audiences

    • Manage and optimize Shopify website content, design, and user experience

    • Provide detailed reporting and analytics for all digital campaigns

    • Develop social media strategies, and editorial calendars

    • Create highly relevant content for a variety of social channels

    • Manage Paid Social

    • Provide detailed reporting and analytics

    • Craft influencer and UGC strategies for the brand

    • Research, vet, and negotiate with all creators

    • Develop creative briefs

    • Ensure content is on-brand and aligns with creative brief

    • Collect all content and find ways to maximize the reach and effectiveness of content

    • Develop and optimize paid advertising campaigns across various digital platforms like Google Ads, video, and display networks

    • Collaborate with Creative Team to develop on-brand campaigns

    • Manage budgets and ensure ROAS targets are met

    • Detailed analytics and reporting of campaign performance

  • Access to our full creative team

Get the marketing and creative talent your brand deserves while remaining nimble.

GO TO MARKET Analysis

  1. Deep-dive into the competitive landscape and gather estimates of market size along with category trends

  2. Exploration and analysis of marketing and brand activity among key competitors.

  3. Overall SWOT analysis of your brand and business

  4. Suggested Implementation Guide

Included in this service:

MARKETING Strategy + Plan

  1. Situation Analysis Report

  2. Marketing Strategy Document

  3. 12-Month Marketing Plan with Campaign Calendar

  4. Budget Allocation Model

  5. Implementation Guide

  6. Measurement Framework

  7. Executive Summary

PUBLIC RELATIONS Strategy + Messaging

  1. PR Strategy Document

  2. PR Messaging Playbook

  3. 12-Month PR Calendar

  4. Crisis Communications Framework

  5. Media Relations Toolkit

Founder/CEO

Boston, Massachusetts

“I can’t say enough about how great it is to work with Jen.

With the ability to think critically about branding/ creative, a strong understanding of marketing, and consistent reliability …she is a trusted and valued colleague.”

CMO

Boston, Massachusetts

“Where do I begin?

Jen is an incredible marketing and creative leader.

She’s a visionary who thinks outside the box to problem solve and drive results under pressure.”

LEARN MORE

LEARN MORE

We’d love to work with you!

Find out more about our outsourced marketing options.

  • Brand Strategy and Design

  • Brand Strategy, Positioning, + Identity Design

  • Brand Photography + Video

  • Public Relations

  • Public Relations

  • Brand Event Design + Management

  • Brand Event Design + Management

  • Brand Photography + Video

  • Brand Identity Design

  • Trade Show + Conference Experience Design

  • Brand Photography + Video

  • Ecommerce Website Design

  • Brand Strategy + Identity Design

  • Brand Strategy + Positioning

  • Packaging Design

  • Ecommerce Website Design

  • OTT/OOH Design + Media Buying