Naming, Logo and Brand Design, Marketing Strategy, Shopify Website, Social Strategy, Creative Assets, Influencer Marketing, Public Relations
BABY GEAR START UP BRAND
Gladly Family is a premium baby gear start-up, focused on delivering amazing value to families using a direct-to-consumer approach
New parenthood can be tough, and the founders wanted a brand that could celebrate the joy and optimism inherent in becoming a parent, while still “keeping it real” and being authentic and relevant.
Looking for just the right word to convey optimism while also being genuine and relevant to the experience of becoming a parent felt daunting. But once we hit on the word “Gladly”, everything began to fall into place.
Another benefit is the ability to craft a short, memorable hashtag to grow the brand online, #gogladly.
In less than three years, the brand generated multi-million dollars revenues and developed an enthusiastic fan base.
MARKETING + PUBLIC RELATIONS
Gladly Family made a splash their first year in the market, reaching six-figures of revenue, thanks in part to a marketing and public relations strategy that focused on putting the customer experience front and center while building 3rd party credibility. We delivered key tactics that built awareness and trust for Gladly Family, including:
PR features in relevant media outlets like Babylist, Parents, Uncrate, Forbes, SheKnows, Mom.com and many more
Multiple awards from Good Housekeeping, PureWow, and USA Today
Facebook Group Strategy that keeps their most loyal customers close and helps spread positive word of mouth for the brand
