We provided comprehensive brand, creative, and marketing services for the launch of a new female-founded premium sex toy brand. The innovative, high-quality adult toys the brand is bringing to the market are beautiful, functional, and made to last.

The brand’s founder felt that many of us are very disconnected from our own sexual pleasure and sense of what feels good. Taking this sense of purpose as our inspiration, we created the brand name, Familiar. We love that the word has multiple meanings that allow for a variety of brand messages to come through. Getting Familiar with your own sexual wellness, a trusted friend, a witch’s familiar - the layers of meaning make for a brand name that can evolve as the brand grows.

The brand launch campaign was so successful that they sold out of one of their initial product offerings! We are helping put the brand on the map through a robust Public Relations Campaign that saw coverage in the following outlets in the first two months:

• PureWow

• Katie Couric Media

• Bustle

• SheKnows