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We provided a new brand positioning and identity design for Rahoo Baby, a company founded by two pediatric occupational therapists. They use clinical expertise to educate and empower parents with innovative products they can use to help their little one thrive developmentally after birth.


After doing a deep dive with the founders, we crafted the tagline "For the most important journey" as an idea to coalesce around for the entire brand. After creating a more modern, confident, and friendly brand identity, we also provided new ecommerce assets to help tell the Rahoo Baby story.

rahoo baby logo

Rahoo Baby Ecommerce Assets


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