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We provided brand naming, positioning, strategy and identity design for the premium baby gear startup, Gladly Family. Origin Story also developed the overall go-to-market strategy, launched the brand, and provides ongoing marketing execution.


Key stats in first 10 months:

  • 0 to 13k Instagram followers

  • 0 to 36k Email subscription list

  • 0 to 178k unique visitors to DTC website

  • 40k social engagements 
  • Digital Advertising results to date: 

    • 3.02x ROAS

    • $0.55 CPC

    • 50K clicks through to DTC website


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